You can create email marketing campaigns for your existing customers to promote upsell and cross-sell opportunities. Revenue Generation Email Marketing Campaigns If you target these emails to casual visitors or first-time subscribers, you may be rushing them and inadvertently discouraging them from buying from you. (Tip: You can find out behavioral and purchasing data using your ecommerce tool, CRM, or CMS.) Adding items to their cart or having a purchase history are both strong indicators. You can include shopping-centric calls-to-action, such as “Shop now,” “Buy now,” and “Add to cart.” However, it’s essential for recipients to have shown strong purchase intent. In these emails, you can be more up-front about wanting recipients to buy. Lead Nurturing Email Marketing CampaignsĪs you stay top of mind, you may also consider ways to identify the leads with the highest purchase intent and provide conversion-focused content that "nurtures" them toward a sale (or at least toward becoming sales-ready).
If subscribers hear more from you than they do from your competitors, they’re more likely to rely on you when they need more information on a topic - or when they need a certain product. Indeed, brand awareness email campaigns help you solve for your readers and also establish yourself as a leader in your industry. You can use email marketing to stay top of mind while providing the educational content that is most relevant to them. Not everyone who opts into your email list is ready to make a purchasing decision. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. Overall, email is an effective promotion channel for the high-value content you create on your website. Not only does this boost your referral traffic, but it also drives visitors who’ve already shown an interest in your business, making it more likely that they’ll act once they get to your site. One of the biggest benefits of email marketing? Getting click-throughs to pages on your website. Traffic Generation Email Marketing Campaigns Here are some examples of different purposes your email campaign may set out to accomplish: 1.
An email marketing campaign is as effective as its ultimate goal.
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